RUPCHANDA SOYABEAN OIL

Rupchanda the "numero-uno" in the branded edible oil category, was lanched in 1996. In just over a decade, Rupchanda has almost single-handedly transformed the soyabean oil category and taken steps to sensitize the nation about the vitality of staying fit and healthy. readily packaged format was an unknown concept. Branded cooking oils were perceived as imported oils – items of middle class and elite consumption.

Key Facts:

Rupchanda Soyabean Oil was the first brand in edible oil category:

• To launch consumer pack in 1996.
• To claim to be "Cholesterol Free"
• To launch transparent PET and Pouch modes of packaging

Rupchanda Soyabean Oil is rich in Omega 3 & 6 which

• Help lower blood pressure.
• Provide more nutrition to the unborn child.
• Suport healthy skin and hair.
• Helo eye to respnd faster and also prevent glaucoma.

1 out of 5 households use Rupchanda Soyabean Oil every year                 IMC TOOLS
Advertising:
Rupchanda Soyabean oil has reached their consumers through means of promotional activities like radio,TV, magazines, newspapers, internet, billboard and other technological communication devices.It reach the large numbers of consumers in a cost effective way

Sales Promotion: Rupchanda Soyabean oil mainly  i targeted toward marketing intermediaries such as wholesalers, distributors, and retailer. Promotional and Merchandising allowances, price deals, sales contests and trade shows are some of the promotional tools used to encourage the trade to stock and promote a company‟s product.

Public Relation:
Rupchanda Soyabean Oil Build a Good Relation Between People. They Organize many Cooking Participation & Others Program.

My Opinion:

RUPCHANDA SOYABEAN OIL comes from the quality house of BEOL(Bangladesh Edible Oil Limited), who has a proven track record of quality in pharmaceuticals and consumer goods business. But I think they should increase their promotional campaign.Though their new campaign includes but still their IMC is not that strong.As the distribution of this product in almost whole country they should more focus on their mass marketing.